Paire: designer jewelry e-commerce experience.
Services: Business Plan | Brand Workshop & Positioning | E-commerce Site | Digital Marketing
Background and Challenge:
Launch a runway jewelry startup in a competitive category, and find innovative ways to cut through the clutter without large budgets.
Worked with Paire to refine their business goals and define their target market, allowing them to raise money from friends and family.
Conducted brand workshop to develop a differentiated positioning for the brand around "personal stories" as a way to engage customers.
Built eCommerce site on Magento; adding a number of custom features that included a module to manage credit cards, a product zoom and gift card feature, and custom inventory management.
Based on limitations of e-commerce platforms at the time, we used WordPress to build the editorial aspects, creating individual designer pages with history, inspiration and video stories.
Final challenge entailed integrating two very different tech platforms into one seamless site experience.
Post launch we identified key partnerships and developed offline tactics and digital marketing strategies to drive customer acquisition and sales.
Paire was a rich and immersive shopping experience that was unique in the category with a brand story that was differentiated from its competitors.