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H&R Block: Power of One Introduction

Agency: Razorfish

Challenge:

H&R Block, an existing RZ client, wanted to learn more about Publicis Group's Power of One agency model.

Our Solution:

  • We could have put together a capabilities presentation with a few case studies but we felt that there was a bigger opportunity to showcase our strategic thinking.

  • Immersed in the category and spent time with RZ to identify category challenges and business issues.

  • Selected case studies to demonstrate how we solved similar business problems to HRB's, for other clients, using a combination of data, technology and customer empathy.

  • Developed a point-of-view of a "category in transition" driven by push and pull factors, ranging from emerging competitors to changing customer behaviours.

  • Presented strategic opportunity for HRB to move from 'seasonal and transactional' relationship to building deeper brand affinity with customers.

The Result:

Our business IQ and depth of strategic point-of-view led them awarding us their $10M+ social media AOR.