Beagle: social discovery app that helps you do more and plan less.

​Services: Advisory Board | Vision & Mission | Product Positioning | Copywriting | Social & Email Campaign*

Background and Challenge:

Ambitions to use artificial intelligence to change "social networking" from passively observing the world to actively experiencing and participating in it, but lacked a clear focus and reason to exist.

Our Solution:

  • Identified three potential target audiences and conducted surveys to understand gaps and market opportunity.

  • Conducted brand workshop to develop a strong, differentiated and clear value proposition.

  • Tested multiple concepts to guide product development with narrow feature-set, based on biggest pain points.

  • Developed vision, mission and brand architecture along with the elevator pitch.

  • Created launch materials, including website, emails, in-app copy and social media campaign.

The Result:

Without an advertising budget we surpassed our most optimistic estimates for app downloads, within the first three months of launch. The founders asked me to become an advisory board member.

*Note: the designer and my creative partner on this project was Kanad Banerjee.